28 Apr Are You Writing The Right Content For Your Blogs And Website
From the SEO consultant at your networking club, through to the large, multi-million pound online marketing agencies, you will be told, in fact probably quite often, how content is the most important thing you can do when it comes to your SEO and your rankings.
In fact, I have said it, and said it a lot. I have said it at networking groups, I have said it at presentations and I have said it to pretty much every client I have ever met when it comes to SEO and getting those rankings that they do, deep down, feel they deserve. In fact, most marketing blogs say it, most industry professionals say it and even people who just listen to those people saying it, say it. So, you get the picture, content is massively important when it comes to SEO, but getting the picture does not necessarily mean you are doing it right.
Banging out blogs that meet your 600 word minimum criteria, trying to pack the keywords in, trying to make sure your new blog is going to help you rank for a certain phrase might seem the right way to do things, in fact, you might have been told that, but it really isn’t.
So, when it comes to content, is your content really the right type of content?
Who Are You Writing For?
If you are writing for potential customers, influencers in your industry and people who have a passion or interest in what you are writing about, then you are doing the right thing, whereas if you are writing for search engines then this is totally not the right thing to be doing. Write for your users, write for your audience, write for your potential customers and avoid just writing for the sake of it. If your blog is relevant and engaging, this is more important than trying to churn out endless rubbish just to meet your monthly blog quota.
Are You Worried About Character Amounts?
If the answer is yes, then stop writing, walk away from the PC and rethink your whole content strategy, as filing a blog with as many extra words as you can is not how to write for SEO. Although you do need your blog to be a decent amount of quality writing perfection, do not just write to get to 600, 800 or 1000 words, as this not only will come across as rambling, but will do you no favours. Short blogs that are informative, engaging and relevant are worth far more than rambling, never ending, purposely written content for search engines will ever be.
Is Your Content Relevant?
Relevance, alongside quality, is so, so important. Google will rank you on a number of factors, and one of those is what you write about, so if your selling blue cars yet your blog posts are about your weekends down the local pubs, this is the wrong direction, although still keep doing the pub thing, just don’t write about it. Whilst you don’t have to focus all your content on what you are trying to achieve, when you write blogs you are building an authority within that subject, niche or industry, so you do need to try and make sure your content is focused around this area.
Have You Checked For Mistakes?
Typos, bad grammar and no paragraphs not only turn readers off, but they also turn search engines off as well. If you treat the Google algorithm alongside a very clever professional in terms of reading ability, then you will not be going far wrong, so it’s important to make sure your content is quality and highly readable, free of errors and flows like a beautiful river in the countryside.
Is It Likeable, Sharable, Loveable?
If you write an article, and it gets a ton of social action, some nice links back and future references, then your SEO campaign has just taken a massive leap forward, as this at the end of the day, is what content marketing is all about. A few high-quality links back to your blog post can make a massive difference to your SEO metrics and rankings, and of course if the site linking to you gets some decent traffic, you might even get some new visitors as well. On top of this, social signals are important for SEO purposes, so if your content gets a lot of social loving, expect this to have some indirect effect on your website as well.