Author: Ian Spencer

10 Feb How Poor Social Media Management Can Kill Your Business

Get it right and social media can be a massive asset for your business, but get it wrong, and disaster could be just one tweet away. Social media is one of those things that so many businesses either nail and perfect over time, or get it so wrong that they just turn their backs on it forever more, as if you really do get it wrong, the implications can be huge.
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03 Feb Why Location Targeting In AdWords Needs Serious Consideration For Your PPC Campaign

If you are new to AdWords then you will probably be looking around and wondering just what everything means, and likewise if you are experienced and knowledgeable with PPC systems like this, it can still be a challenge to make sure you get everything perfectly in place to make sure your campaign is successful and generates results.
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27 Jan If Your Site Is Not HTTPS, You Might Want To Make The Upgrade Sooner Rather Than Later

If you currently run a website that does not sell products, take credit card information, allows registrations and logins or collects lots of data, then you are probably not using an SSL certificate to make your site HTTPS, but as Google prepares to make the web more secure through Chrome warnings, now is the time that all websites should seriously be thinking about making this move.
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