Tucked away in the admin section of your Google My Business page is a wealth of knowledge and information that so many businesses are failing to utilise, and whether that is due to not knowing it is there, or simply not really worrying about it, the information it can provide can offer a really interesting insight into your local SEO and online marketing performance.
If I had to write down a list of questions I get asked the most frequently, this one would be in the top 3, as although quite a tough question to answer, is a fair one from the point of view of a business that is about to invest in and embark on an SEO campaign with an SEO agency, consultant or firm.
As we have discussed many times on this blog, Pay Per Click if done correctly can be a massive source of traffic, enquiries and sales, and with the right kind of campaign, can offer a seriously decent return on investment.
No matter whether you voted leave, remain or you sat this one out, major events like Brexit can have an impact on your online marketing results, whether negative or positive, and as such, cannot just be dismissed as not relevant to your business.
For many people, running a business and using social media can often seem like two different worlds that must never cross, especially if you have been used to running a business before the online revolution really got into full swing.
As an online marketing platform, AdWords really can deliver fantastic results, but far too often businesses assume that it is like waving a magic, instant wand, where you spend a few pounds and the enquiries never end.
A Pay Per Click advert that converts really is something that every single AdWords campaign aspires to achieve, as if you get it right, then it really can make a massive difference to the level of success you get from your campaign.
Twitter used to be one of the key platforms when it came to social media, but over the past few years it is fair to say that it has seen a decline in usage and has also suffered well mentioned financial problems as a company.
Any business owner will testify how nervous and worried they can get if suddenly they notice a decrease in sales or conversions, and this is exactly the same for any business that runs with a website and a high-street shop or office, or solely relies on a website.
If your website is not mobile friendly then you are really going to end up suffering over the next year or so, as more and more of the population now search for what they want and need on a smartphone or mobile device, meaning that if your website is turning these people off, you are losing endless amounts of business.