Author: Ian Spencer

Marketing campaigns are often placed into a successful or not successful category, depending on how much money they generated directly in terms of sales or enquiries, but if your marketing campaign did not really bring home the smell of sweet success that you expected, should you be calling it a failure?

Tucked away in the admin section of your Google My Business page is a wealth of knowledge and information that so many businesses are failing to utilise, and whether that is due to not knowing it is there, or simply not really worrying about it, the information it can provide can offer a really interesting insight into your local SEO and online marketing performance.