Everyone that runs a website or business online will by now know the importance of writing content, and whether they have taken on the advice and started developing their own content marketing strategy, or they are continuing to bury their head in the sand, content really is king when it comes to decent rankings and success.
Most consumers that have grown up in the past few decades will be used to TV and Video advertising, in fact, from the early days of Kids TV through to the hundreds of channels we now have at our finger tips, we are used to being sold to on every commercial channel, and we have been used to this for such a long time now.
SEO really does begin at home, which means if your website is not nearing perfection and is failing when it comes to delivering the best onsite SEO and technical SEO, then any offsite efforts you might be working on could be hindered at best, or a complete waste of time at worst.
Marketing campaigns are often placed into a successful or not successful category, depending on how much money they generated directly in terms of sales or enquiries, but if your marketing campaign did not really bring home the smell of sweet success that you expected, should you be calling it a failure?
When it comes to online marketing, the number of platforms, placements and opportunities out there can be overwhelming if you are just starting out on your marketing journey, which is why so many businesses often get it so badly wrong, all because they did not define their audience before they started to spend their budget.
From the SEO consultant at your networking club, through to the large, multi-million pound online marketing agencies, you will be told, in fact probably quite often, how content is the most important thing you can do when it comes to your SEO and your rankings.
Tucked away in the admin section of your Google My Business page is a wealth of knowledge and information that so many businesses are failing to utilise, and whether that is due to not knowing it is there, or simply not really worrying about it, the information it can provide can offer a really interesting insight into your local SEO and online marketing performance.
If I had to write down a list of questions I get asked the most frequently, this one would be in the top 3, as although quite a tough question to answer, is a fair one from the point of view of a business that is about to invest in and embark on an SEO campaign with an SEO agency, consultant or firm.
As we have discussed many times on this blog, Pay Per Click if done correctly can be a massive source of traffic, enquiries and sales, and with the right kind of campaign, can offer a seriously decent return on investment.
No matter whether you voted leave, remain or you sat this one out, major events like Brexit can have an impact on your online marketing results, whether negative or positive, and as such, cannot just be dismissed as not relevant to your business.