I would like to personally let you know that I have taken the difficult decision to cease trading as IS Digital Marketing Ltd. The business will formally close on 31 August 2017 after which the company will no longer be able to provide SEO and PPC services.
The launch of a new website is always a day to be remembered, whether that is your first ever website, or the 5th relaunch since your business began, the dawn of a new era and potentially new audience is always something to look forward to.
With so many online marketing platforms now available for businesses all over the UK, it can be hard to plan a budget and marketing campaign that uses the right platforms for your company. With more opportunities come more decisions, which is where many businesses come unstuck, as they often choose the wrong platforms or display the wrong message to the right people, as knowing what to use and how to do it can be a tough call.
Hearing positive feedback about your company, your products or services is something that every business owner should thrive on, but not only can it inflate your own feeling of greatness, positive reviews can also lead to repeat custom, increased business growth and of course, more income and profit for the company.
Everyone that runs a website or business online will by now know the importance of writing content, and whether they have taken on the advice and started developing their own content marketing strategy, or they are continuing to bury their head in the sand, content really is king when it comes to decent rankings and success.
Most consumers that have grown up in the past few decades will be used to TV and Video advertising, in fact, from the early days of Kids TV through to the hundreds of channels we now have at our finger tips, we are used to being sold to on every commercial channel, and we have been used to this for such a long time now.
SEO really does begin at home, which means if your website is not nearing perfection and is failing when it comes to delivering the best onsite SEO and technical SEO, then any offsite efforts you might be working on could be hindered at best, or a complete waste of time at worst.
Marketing campaigns are often placed into a successful or not successful category, depending on how much money they generated directly in terms of sales or enquiries, but if your marketing campaign did not really bring home the smell of sweet success that you expected, should you be calling it a failure?
When it comes to online marketing, the number of platforms, placements and opportunities out there can be overwhelming if you are just starting out on your marketing journey, which is why so many businesses often get it so badly wrong, all because they did not define their audience before they started to spend their budget.
From the SEO consultant at your networking club, through to the large, multi-million pound online marketing agencies, you will be told, in fact probably quite often, how content is the most important thing you can do when it comes to your SEO and your rankings.