As an online marketing platform, AdWords really can deliver fantastic results, but far too often businesses assume that it is like waving a magic, instant wand, where you spend a few pounds and the enquiries never end.
A Pay Per Click advert that converts really is something that every single AdWords campaign aspires to achieve, as if you get it right, then it really can make a massive difference to the level of success you get from your campaign.
Twitter used to be one of the key platforms when it came to social media, but over the past few years it is fair to say that it has seen a decline in usage and has also suffered well mentioned financial problems as a company.
Any business owner will testify how nervous and worried they can get if suddenly they notice a decrease in sales or conversions, and this is exactly the same for any business that runs with a website and a high-street shop or office, or solely relies on a website.
If your website is not mobile friendly then you are really going to end up suffering over the next year or so, as more and more of the population now search for what they want and need on a smartphone or mobile device, meaning that if your website is turning these people off, you are losing endless amounts of business.
Get it right and social media can be a massive asset for your business, but get it wrong, and disaster could be just one tweet away. Social media is one of those things that so many businesses either nail and perfect over time, or get it so wrong that they just turn their backs on it forever more, as if you really do get it wrong, the implications can be huge.
If you are new to AdWords then you will probably be looking around and wondering just what everything means, and likewise if you are experienced and knowledgeable with PPC systems like this, it can still be a challenge to make sure you get everything perfectly in place to make sure your campaign is successful and generates results.
If you currently run a website that does not sell products, take credit card information, allows registrations and logins or collects lots of data, then you are probably not using an SSL certificate to make your site HTTPS, but as Google prepares to make the web more secure through Chrome warnings, now is the time that all websites should seriously be thinking about making this move.
We have covered content quite a few times over the years on this blog. How to write it, why you should write it, what to write about, but when it comes to actually doing it, many businesses are still failing to produce quality blogs, consistently and frequently for their own website.
When it comes to digital marketing, this one phrase covers so many services, as within the term digital marketing there are a wealth of things like SEO, PPC, Web Design and other forms of online marketing that can make it quite hard to choose the right company to partner with.