17 Feb If Your Website Is Not Mobile Friendly, You Might Want To Read This
If your website is not mobile friendly then you are really going to end up suffering over the next year or so, as more and more of the population now search for what they want and need on a smartphone or mobile device, meaning that if your website is turning these people off, you are losing endless amounts of business.
Admittedly, there has been a lot of scaremongering over the past decade when it comes to SEO and online marketing, but when it comes to being mobile friendly, the truth, the statistics and the population really is proof that this is not a message that can be ignored, and yet amazingly, so many business owners and website owners still are. Even though there has been a good rise in mobile friendly sites, millions of sites are still not making the cut, and whilst the rankings for these sites are likely to suffer, the business they will lose from not focusing on mobile is going to be far more evident, and that is a guarantee.
Let’s deal with the SEO and ranking factor first.
When Google speak, we generally listen, as we would be a bit stupid not to. Mid 2016 Google rolled out the second “version” of its mobile friendly update, and leaned towards the inclination that mobile friendly websites could expect a rankings boost, in comparison to those that are not mobile friendly. More likely, those websites that were not mobile friendly would drop, and when you also consider the upcoming removal of the “your website is not mobile friendly” label, you can see where this is heading.
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
So, not mobile friendly? Expect rankings to not be as strong as they could be, best case drop a bit, worst case drop below all the websites that are mobile friendly and work across multiple devices, after all, that is what Google wants and expects to see.
And now, let’s consider the users and your potential customers.
According to the EPC Global Media Trends Book, the average UK and Irish consumer now spends a whopping 1.4 hours on their smartphone every single day, and whilst some of that might well be playing candy crush and taking photos for Instagram of their pets, you can be sure a massive percentage of that usage will be for web searches, shopping and product research gathering. According to Google, 71% of people own a smartphone and the average number of connected devices per person was 3.3. So, if we discount the .3 as 1/3 of an iPad is just no use to anyone, that is three devices, per person, that if your website is not mobile friendly will not work on.
In fact, 27% of people now access the internet through their mobile devices as a first port of call, and whilst laptops and PC’s are still massively important to the web search world, mobile devices are growing all of the time in usage and importance, with many people initially researching on their smart devices, before committing to a decision via a desktop or laptop. The mobile search world is seeing massive growth, as data charges and roaming charges decrease and more mobile providers offer a huge amount of data usage as part of many plans.
Put simply, it has never been cheaper or easier to access the Internet from your mobile device. And when costs drop, usage rises. Pretty obvious really. Plus, the data coverage is now massively improved, meaning you can buy something from Amazon whilst sitting on a train and book a taxi as you walk out of customs at an airport. We now do things on the go, we find things on the go, and this is highlighted with Google searches for things like “near me” growing 3% year on year, with 26% of people searching for a business at the exact time they needed one.
So, still putting off making your website mobile friendly? It really is time to think again.