Marketing Blog

With so many online marketing platforms now available for businesses all over the UK, it can be hard to plan a budget and marketing campaign that uses the right platforms for your company. With more opportunities come more decisions, which is where many businesses come unstuck, as they often choose the wrong platforms or display the wrong message to the right people, as knowing what to use and how to do it can be a tough call.

Marketing campaigns are often placed into a successful or not successful category, depending on how much money they generated directly in terms of sales or enquiries, but if your marketing campaign did not really bring home the smell of sweet success that you expected, should you be calling it a failure?